Don't settle for 20% margins because you heard it's “industry standard”
When you're ready to join business mastery
Executive Summary
The goal of Trailblazers Business Mastery is to double your MSP’s profit whilebecoming an exceptional executive leader. This program has been designed for 7 Figure MSP™ Elite members who are serious about growth and want to accelerate their progress. Trailblazers Business Mastery provides the structure, support, and strategies to get you there.
Eligibility Criteria:
- Active 7 Figure MSP Elite™ membership
- Minimum $600,000 annual revenue
Challenges faced by MSPs at this level:
📊 Plateaued at $50,000 MRR and have difficulty growing further
😩 Owners feel like they’re on an island and lack peer support and collaboration
😰 Work-life imbalance due to rapid growth
📉 Bleeding profit due to inefficient operations and service delivery
Business Mastery optimizes the 4 pillars of an MSP:
1. Sales and marketing
2. Service delivery
3. Team development
4. Financial performance
What you get when you join:
🤝 Weekly accountability meetings
🔍 Deep dive business reviews
💰 Sales and operations improvement calls
🛩 Quarterly workshops and events
📈 Tailored MSP growth strategies
💼 Team members have full access
How to enroll in Trailblazers Business Mastery:
1. Talk to Cindy if you have any questions you’d like answered before enrolling
2. Tap the “Enroll Now” button whenever you’re ready
What’s the investment?
✅ $1,497/month in addition to your 7 Figure MSP™ Elite subscription
✅ 24-month agreement, billed month-to-month
✅ 60-day cancellation policy
The successful msp owner's dilemma
But now you’re facing a new set of obstacles that prevent you from unlocking the
next tier of business growth.
Sales and Marketing Stagnation
❌ Your pipeline isn’t growing as fast as you need it to
❌ You’re struggling to differentiate yourself in a crowded market
❌ Your sales team isn’t performing at the level required for significant growth
Service Delivery Bottlenecks
❌ Your team is overwhelmed, leading to inconsistent service quality
❌ You’re not leveraging automation effectively, limiting scalability
❌ Compliance and security demands are increasing, stretching your resources
thin
Team Development Challenges
❌ You’re having difficulty attracting and retaining top talent
❌ Your team lacks the skills needed to support your growth ambitions
❌ You’re unsure how to develop a leadership pipeline for future expansion
Financial Performance Plateaus
❌ Your profit margins aren’t improving despite revenue growth
❌ You lack clear visibility into your true costs and profitability per client
❌ You’re unsure how to price your services for maximum profitability
The Root of the Problem
At the core of these issues is a common thread:
The need for a systematic approach to scaling your MSP.
You’ve outgrown the strategies that got you to where you are, but you haven’t yet
developed the systems and mindset needed to break through to the next level.
You’re not alone in this.
Many MSP owners find themselves stuck in this growth trap, feeling isolated and
unsure of how to move forward.
The solutions that worked in the past are no longer sufficient, and the path to
continued growth isn’t clear.
Without addressing these challenges head-on, you risk:
❌ Stagnating growth and missed opportunities
❌ Burnout from trying to do it all yourself
❌ Falling behind more agile competitors
❌ Never achieving the work-life balance you desire
The question is: Are you ready to break free from this cycle and take your MSP to
new heights?
“Good enough” ain't good enough
Growing an MSP to $50,000 MRR / $600,000 ARR is no small feat.
You’ve built something impressive and you ought to be congratulated.
But if you’re not actively pushing forward, you’re falling behind.
Let’s consider the real consequences of maintaining the status quo:
Stagnant Growth = Missed Opportunities
😢 While you’re standing still, your competitors are innovating and expanding
😢 Every month you delay is potential revenue lost forever
😢 Your current clients may outgrow you, seeking providers with broader
capabilities
The Lonely Road to Burnout
😭 Trying to solve every problem yourself leads to exhaustion and poor decisions
😭 Without peer support, you’re reinventing the wheel on challenges others have
already solved
😭 Your personal life suffers as you struggle to balance business demands
The Hidden Costs of Inefficiency
📉 Ineffective processes eat into your profits, even as revenue grows
📉 Poor team development leads to high turnover, costing you time and money
📉 Reactive problem-solving keeps you trapped in day-to-day operations instead of
strategic planning
Falling Behind the Technology Curve
🔻 The MSP landscape is evolving rapidly – those who don’t adapt get left behind
🔻 New security threats emerge daily – can you confidently say you’re ahead of
them?
🔻 Clients are demanding more sophisticated solutions – are you prepared to
deliver?
The Opportunity Cost
Think about where your business could be in 12 months if you had:
✅ A proven system for doubling your profits
✅ A peer group of successful MSP owners pushing you to excel
✅ Expert guidance on the latest industry trends and best practices
✅ A clear roadmap for scaling your operations and team
How would you feel if, a year from now, you’re in the exact same place you are
today?
Would you feel good about it or would you feel like you’ve gone backwards?
The strategies that got you to $600K in revenue won’t get you to $1.2M.
The longer you wait to upgrade your approach, the harder it becomes to break
through to the next level.
You’ve worked too hard to let your MSP plateau now.
Isn’t it time to give yourself – and your business – the resources needed to truly
excel?
Introducing Trailblazers Business Mastery:
everything you need to go from “good” to “great”
Trailblazers Business Mastery is a comprehensive system designed specifically
for MSP owners ready to break through to the next level.
Here’s how we address each of the core challenges you’re facing.
The “Cone of Silence”
At the heart of Trailblazers Business Mastery is our commitment to confidentiality.
Nothing discussed inside the program is shared publicly.
We call it the “Cone of Silence,” and it’s what allows for truly transformative
growth:
🤝 Open, honest discussions about your business challenges without fear of
competition
🤝 Sharing of sensitive financial and operational data for genuine benchmarking
🤝 A trusted environment to discuss your fears, aspirations, and strategies
🤝 The freedom to be vulnerable, ask tough questions, and receive candid
feedback
This level of trust and openness is what sets Trailblazers apart and enables rapid
growth for our members.
Sales and Marketing on Steroids
💸 Weekly sales accountability meetings to keep your team on track
💸 Proven strategies to differentiate your MSP in a crowded market
💸 Techniques to optimize your sales process and close more high-value deals
Streamline Your Service Delivery
📈 Bi-monthly operations calls to systematize your processes
📈 Best practices for leveraging automation to scale your services
📈 Guidance on meeting evolving compliance and security demands
Turn Your Team Into Top 1% Performers
🎓 Strategies for attracting and retaining top MSP talent
🎓 Leadership development programs to build your management pipeline
🎓 Peer-to-peer insights on creating a high-performance culture
Maximize Your Financial Performance
💰 Deep dive business reviews to identify profit optimization opportunities
💰 Tools for accurate cost allocation and pricing strategies
💰 Benchmarking against other successful MSPs to gauge your performance
Trailblazers Business Mastery vs. Other Programs
😎 Peer Group Power: Join a select group of ambitious MSP owners, all pushing
each other to excel
😎 MSP-Specific Expertise: Benefit from guidance tailored to the unique challenges
of running an MSP
😎 Accountability Framework: Regular check-ins and goal-setting to keep you on
track
😎 Holistic Approach: Address all aspects of your business for comprehensive
growth
What You Get When You Join:
💬 Weekly Meetings: Alternating focus on sales, operations, and strategic planning
🛩 Quarterly Workshops: Deep dives into critical business areas
🗓 Annual Planning Session: Set your roadmap for the coming year
🥷 Private Online Community: 24/7 access to peer support and resources
🤝 One-on-One Coaching: Personal guidance from experienced MSP coaches
Is Trailblazers Business Mastery Perfect for You?
Eligibility criteria:
✅ You are an active 7 Figure MSP™ Elite member
✅ You have at least $600K in annual revenue
✅ You are committed to scaling your business
✅ You value peer support and accountability
✅ You are ready to invest in your business’s future
👋 Hi I'm Cindy Nice to meet ya
I’ve been coaching MSPs since 2012.
And in that time, I’ve helped over 1,250 MSPs grow their businesses.
I’m not a theorist. I’ve been in the trenches.
I built a $3 million consulting business from the ground up, and I’ve managed a
$45 million product portfolio with 10,000 customers.
Throughout my career, I’ve worn just about every hat you can in a technology-
oriented company.
This breadth of experience gives me a unique perspective on the challenges you
face as an MSP owner.
I’m Sandler sales training certified, which informs my approach to sales coaching.
I’ve been running Trailblazers Business Mastery for the last four and a half years.
and I’ve seen remarkable transformations.
My approach is rooted in a deep understanding of the MSP landscape.
And Trailblazers Business Mastery offers offers specific, actionable strategies
tailored to the unique challenges of running an MSP.
I’m committed to your success.
That’s why I focus on all four crucial areas of your business: sales and marketing,
service delivery, team development, and financial performance.
I believe in radical accountability and the power of peer support.
When you join Trailblazers Business Mastery, you’re not just getting a coach.
You’re getting a partner who understands your business and is invested in your
growth.
Remarkable transformations by our members
Without violating the “Cone of Silence,” I can share some of the remarkable
transformations I’ve witnessed.
One of our Trailblazers created a detailed spreadsheet outlining their path to a
$100 million valuation, using their MSP to fuel an ambitious investment strategy.
Their goal is to build intergenerational wealth for their entire family.
Another member has grown their business to the point where they now take a
vacation every month, achieving the kind of work-life balance many
entrepreneurs dream of.
I’ve also had the pleasure of guiding a business owner through the process of
selling their MSP to their best employee.
What’s even more exciting is that the new owner has stayed in the Business
Mastery program and is now rapidly growing the business.
These are just a few examples of the diverse ways our members have leveraged
the Trailblazers Business Mastery program to achieve their unique goals.
Whether it’s exponential growth, improved quality of life, or successful business
transitions, our members are redefining what’s possible in the MSP industry.
Whenever you're ready here's how to join us
You’ve built a successful MSP, but you know there’s potential for so much more.
Trailblazers Business Mastery is your opportunity to transform that potential into
reality.
Here’s how to join.
1. Attend an Open House Event (Optional)
Get a taste of what Trailblazers Business Mastery offers.
Join one of our upcoming open house events to experience our community
firsthand and see if it’s the right fit for you.
2. Chat With Cindy
Let’s have a one-on-one conversation about your business goals and challenges.
We’ll discuss how Trailblazers Business Mastery can help you achieve the growth
you’re aiming for.
3.Tap the “Enroll Now” Button
Your investment is $1,497/month in addition to your 7 Figure MSP™ Elite
subscription.
This is a 24-month agreement, billed month-to-month.
There is a 60-day cancellation policy.
4. Complete Your 1-On-1 Onboarding With Cindy
Once you decide to join, you’ll go through three onboarding calls where we’ll
develop your “direct chief aim” – your roadmap for success in the program.
You’ve come this far in your MSP journey.
You’ve overcome challenges, built a successful business, and proven that you
have what it takes to succeed in this competitive industry.
But you know there’s more – more growth, more profit, more freedom.
By joining Trailblazers Business Mastery, you’re making a commitment to
yourself, your team, and your business.
You’re saying yes to:
✅ Doubling your profits
✅ Becoming an exceptional executive leader
✅ Building a business that thrives, not just survives
✅ Joining a supportive community of successful MSP owners
✅ Gaining access to industry-specific strategies and insights
The question isn’t whether you can afford to join Trailblazers Business Mastery.
The real question is: Can you afford not to?
Your investment
✅ Must also maintain an active 7 Figure MSP™ Elite membership
✅ Billed month-to-month
✅ 24-month agreement
✅ 60-day cancellation policy
$1,497
/month
