our Process
7 Figure MSP™ helps Managed Service Providers (MSPs) address various challenges they encounter in scaling their businesses
Here’s how:
1. Predictable MRR Growth Without Owner Burnout
- MSPs often struggle to grow their Monthly Recurring Revenue (MRR) predictably without the owner getting bogged down in daily operations. Many MSP owners, starting as technicians, find it challenging to transition to sales and marketing roles.
- We give you a proven sales process, marketing coaching, and SOPs to help you upgrade existing clients, acquire new ones, and build a team to handle daily tasks. This allows you to focus on high-level strategy and business growth.
2. Ineffective Sales Processes and Mindset
- Many MSPs lack a structured sales process and have not been taught effective sales techniques. They may struggle with client objections about pricing and positioning themselves as cybersecurity experts.
- You’ll get access to our proven sales process, including sales collateral, presentation templates, and risk assessment tools. Our program also provides coaching on selling cybersecurity, turning clients' perception from a "tech support shop" to a "cybersecurity risk management company".
3. Difficulty Attracting and Retaining Clients
- MSPs often find it challenging to consistently acquire high-quality leads and convert them into paying clients. They might lack effective marketing strategies and struggle to stand out from competitors.
- 7 Figure MSP™ Inner Circle Elite offers a complete marketing coaching program, providing proven sales funnels, email and SMS sequences, and outbound marketing strategies. We also help with branding and online presence, including social media profiles and websites.
4. Operational Inefficiency and Scalability Issues
- As MSPs grow, they may face challenges with managing their team, streamlining operations, and scaling their business effectively.
- We give you all the hiring templates, SOPs for training and management, and reporting tools to help your MSP build and maintain an efficient team. We also encourage you to delegate tasks and free up the your time for strategic activities.
5. Low Profitability and Poor Cash Flow
- Many MSPs undervalue their services and struggle to achieve a healthy profit margin. They may also face challenges with cash flow due to inconsistent revenue streams and lack of proper financial management.
-
We emphasize charging higher prices per client by focusing on cybersecurity and delivering a comprehensive solution. We guide MSPs like you to aim for an 80% gross profit margin and implement financial management strategies like pre-authorized payments to improve cash flow.
We also emphasize shifting MSPs away from the break-fix model to recurring revenue through managed services and cybersecurity offerings. We coach MSPs to stop chasing leads and focus on attracting high-quality clients who value their services and are willing to pay for them.
Strategies We Use to Grow MSPs
Here are some strategies and tactics we use to grow your MRR.
Focus on cybersecurity and risk management:
Run the Play:
Charge more per client:
Upgrade existing clients:
Predictable client acquisition:
Hire and train the right people:
Focus on personal growth:
Schedule your free 45 Minute Double Your MRR Growth Session call.
sign $300+/seat 36-month contracts by installing our proven MSP growth playbooks
The Transformation We Facilitate in MSP Owners
Our ultimate goal is to help MSP owners go from IT support guys and gals to CEOs.
Shifting Focus from Tech to Revenue-Generating Activities
- You’ll step away from the technical side and focus on revenue-generating activities like sales and marketing.
- You’ll hire a CTO to handle the technical aspects, allowing you to focus on business growth.
- You’ll develop standardized processes and systems to delegate tasks and manage your team effectively.
Implementing a Profitable Business Model
- You’ll move away from a break-fix model and project work to a much more profitable, managed services model with a focus on cybersecurity.
- You’ll charge higher prices for your services, particularly by positioning themselves as cybersecurity experts.
- You’ll target larger clients, leading to higher revenue and profitability.
- You’ll say "no" to clients who are not a good fit or are not profitable so you can focus on more valuable customers.
Using the 7 Figure MSP™ Program as an Accelerant
- You’ll use our proven sales process, playbooks, and resources to help MSPs sell cybersecurity services and close more deals.
- You’ll use our marketing and lead generation systems to attract qualified leads.
- You’ll upgrade existing clients to more comprehensive and profitable service packages.
- You’ll become a member of a supportive community of MSPs to help owners overcome challenges and stay accountable.
- You’ll transition from working in your business to working on your business, freeing up your time and achieving significant business growth.
Everything You Get When You Join 7 Figure MSP™ Inner Circle Elite
1. Sales & Marketing
Proven Sales Process:
A clear, step-by-step sales process, often referred to as "Run the Play," to help MSPs effectively sell their services, particularly those related to cybersecurity. This includes scripts, objection handling techniques, and closing strategies.
Sales Content and Collateral:
A complete set of sales materials such as PowerPoint presentation templates, proposal templates, and a cybersecurity risk assessment (CSRA) process with templates. This allows for consistent messaging and efficient proposal creation.
Marketing Coaching and Resources:
Comprehensive marketing coaching to help MSPs attract qualified leads and convert them into clients. This includes proven sales funnels, email and SMS sequences, social media strategies, and website optimization guidance.
Outbound Marketing Systems:
Guidance on building outbound marketing systems, which can include cold calling scripts and email marketing strategies.
Pre-built Marketing Campaigns:
Ready-to-use marketing campaigns, including email and SMS sequences, that are designed to convert leads into clients.
CRM System:
Access to WisetrackCRM, a CRM system specifically designed for MSPs to track leads, manage sales pipelines, and measure marketing effectiveness.
2. Operations and Management
Hiring and Training Resources:
Hiring templates, Standard Operating Procedures (SOPs), and reporting tools to help them build, train, and manage their teams efficiently. This allows for streamlined operations and scalability as the MSP grows.
Vendor Partner Network:
Access to a network of vendor partners offering various technologies and services relevant to the MSP industry. This simplifies the process of finding and integrating new technologies into their stack.
SOPs for Efficiency:
Pre-built SOPs covering various aspects of running an MSP business, including hiring, training, client onboarding, service delivery, and reporting. These SOPs help streamline operations and ensure consistency in service delivery.
3. Legal and Compliance
Legal Guidance and Resources:
Weekly Q&A calls with our General Counsel to address MSPs' legal questions and concerns. This provides peace of mind regarding contracts, compliance, and other legal matters.
Contract Templates:
Access to a library of legal templates, including Master Service Agreements (MSAs), Statements of Work (SOWs), client handbooks, and risk acceptance statements. This ensures legally sound agreements and client relationships.
4. Coaching and Community
Weekly Coaching Calls:
Weekly group coaching calls covering sales, marketing, client services, operations, and legal aspects of the business. They also have access to weekly Q&A calls for specific areas like sales, marketing, legal, and technical support.
Expert-Led Sessions:
Workshops with industry experts and technology partners on relevant topics to keep MSPs informed about industry trends and best practices.
Peer Groups:
Connect with like-minded MSPs from different geographical locations, creating a community of support and shared learning.
5. Additional Bonuses
Free Cybersecurity Risk Assessment Tool:
Free access to a Cybersecurity Risk Assessment as a Service (CSRAaaS) tool for the first 90 days.
Done-for-You Marketing Campaigns:
Monthly done-for-you marketing campaigns are provided to help MSPs save time and effort in their marketing efforts.
White Label Marketing Materials:
White-label marketing materials like newsletters, webinars, landing pages, and CRM follow-up sequences, allowing MSPs to brand these resources as their own.
Vendor Discounts:
Exclusive discounts on various products and services from 7 Figure MSP™'s vendor partners.
Live Events Access:
Entry and VIP seating at 7 Figure MSP™ Live Events, offering opportunities for networking, learning, and inspiration.
Guarantees:
A 90-day money-back guarantee ensures MSPs can try the program risk-free.
If you join 7 Figure MSP™ Inner Circle Elite, implement our strategies and don’t add at least $1,750/month in MRR within 90 days, Chris Wiser will personally write you a check for $1,750.